Friday, September 27, 2013

Things to remember when starting out as an SEO

With the digital industry growing substantially year on year, and more and more money being pumped into it, there remains a lot of opportunity for creative types to do good work in the SEO field.  However, there are several things that you'll need to remember if you're planning to get involved in this unique sector:

Don't get involved solely for money

Whilst there's undoubtedly money to be made in the SEO sector, any company that is started solely for cash will struggle within this particular sector.  SEO requires a LOT of work, and a lot of learning.  A good digital marketer is required to consistently dedicate themselves to learning new skills and new programs simply in order to ensure that they stay up to date.  If you don't have the passion to constantly learn, you'll find yourself irrelevant within months.

Be specific

There are hundreds and hundreds of companies in your country that offer SEO services.  So what sets your company apart.  Remember, some of those companies will likely be far better at SEO than you will!  So how are you going to set yourself apart.  Through social media?  Or by focusing on local search?  Or by focusing on a particular industry?  Always find a way to set yourself apart from everybody else.

Invest in good writing

It's now the norm (thank God) for companies to employ proper writers in order to create their content, even if it's on a freelance basis.  However, because of this it's becoming more and more valuable to have the BEST writers working for you.  Don't be afraid to splash out for one or two pieces of high quality journalism here or there - it might be the most valuable investment that you ever make.


With the amount of companies seeking to make their mark in the digital sector, it can seem, sometimes, that you don't have a hope of reaching anyone.  However, that's not the case.  With entrepreneurship constantly growing (especially in the UK), there is a constant stream of new businesses that need help.  Try and genuinely offer them help.  Head to networking events, and genuinely chat to people.


For those of you not familiar with the term, 'woodshedding' means, quite simply, really learning your stuff.  If you're charging people through the nose for SEO services, then you should be able to deliver.  There's nothing wrong with being caught short here and there - the industry moves so fast it's virtually impossible not to be - but ensuring you have a positive attitude towards your craft is important.