Monday, September 23, 2013

4 Aspects Of Generation Z Consumers That Modern Businesses Need To Understand

It’s no surprise that each generation is unique when it comes to consumer habits, but even from our current vantage point at the relative beginning of the mobile device revolution, we can already see some wildly profound changes coming from Generation Z---those born in 1995 or after. As the youngest group of consumers, Generation Z members have grown up with a smartphone or tablet in hand, with many of them using a mobile device as their primary method of accessing the Internet. In order to stay relevant with this fast-paced and responsive group, here are 4 important traits of Generation Z that modern businesses need to remember:

One-Way Communication Is Dead

Generation Z consumers aren’t from the age when a company’s sole means of reaching the public came from television and radio ads, or from websites without social media plug ins, or from any other form of static and one-way advertising. Tech-savvy youth have grown up being able to instantly reach out to companies, celebrities, and fellow consumers online, usually via public posts on Facebook, Twitter, and more. This means that businesses need to be able to instantly interact with Generation Z consumers to engage, troubleshoot, and show appreciation to their market base, with the realization that such a process will be evolving and unending.

Mobile-Primary Websites May Become The Norm In The Near Future

Each day, more and more companies are creating mobile-specific versions of their websites for smartphone and tablet use, with designs that favor smaller screens, touch-based interactivity, and other features that accommodate the use of portable devices. As Generation Z becomes an increasingly large portion of the market, mobile-based websites will go from being a consumer-friendly extra to a vital feature, something that businesses will need in order to be remotely competitive.

The Ubiquity Of Mobile Devices Will Change Office Structures

Many labor specialists have already noticed an increase in telecommuting jobs, especially in positions that were formerly done in-house. This trend is expected to increase in the near future, aided in part by the ease with which mobile devices allow employees to access their work from anywhere. Businesses will eventually require fewer permanent offices to house their staff, and will likely timeshare office space with other companies, with their employees spending part of the week working from home or personal offices elsewhere. While this trend is in its infant stage at the moment, many are expecting it to come into its prime by the time Generation Z fully enters the workforce.

Generation Z Consumers Communicate Via Increasingly Creative And Diverse Methods

Snapchat, Skype, Instagram, Vine, and Twitter are just a few of the creative video and text apps that are being used by younger generations instead of voice calls and traditional text messaging. In order to stay relevant to these consumers, modern businesses will need to understand and embrace whatever the primary method of communication is for their target market, and reach out in increasingly unique and interesting ways within that particular medium. This will require a constant presence in social media, and the ability to rapidly adapt to new apps and platforms that will arise with increasing frequency in the near future.
With the oldest members of Generation Z turning 18 in 2013, now is definitely the time to prepare for this new breed of mobile-centric consumer. By tailoring web presence and customer outreach to a smartphone- primary approach, businesses of every size will go a long way towards maintaining their relevancy with the newest generation of tech consumers.

Author bio:

John is a blogger who is still amazed at how fast traditional PCs are being replaced by the mobile market. He writes for Internet insurer Protect Your Bubble, who can help protect your phone from damage, theft, defects, and every other hazard out there.