Bloggers are probably the only ones who truly know how difficult it can be to work efficiently for long periods of time. Blogging is not a profession that should be taken lightly, because it involves so much more than simply writing. The common misconception is that blog owners only have to write content, but this is wrong. As a matter of fact, there are many daunting tasks that these professionals have to do, and it is very easy to make mistakes.
First of all, they must work hard to expand their social media presence, optimize their articles for SEO, become active in the blogging community, and always look for alternative and innovative ways of attracting more traffic. Guest-posting is another thing that should be done in order to grow a site, and we all know that this is not an easy task. This is exactly the reason why it is sometimes a good idea to outsource work. Let’s take a look at five reasons why you should consider hiring somebody else to help you with your tasks.
1. Increase Your Own Productivity
As I mentioned earlier, blogging is a serious commitment, and it should not be taken lightly. With so many things that have to be done, you can easily be overwhelmed. Outsourcing work is a great way of increasing your own productivity, because you can let somebody else take care of the menial tasks that you do not like. For example, you can hire someone to help you with your social media efforts, especially considering that you should become present on multiple social networks like Twitter, Google+ or Facebook. On the other hand, you can hire a skilled writer to help you with content.
2. Gain a Fresh Perspective
In a way, hiring a writer is like accepting constant guest posts from the same person, because you will gain a new, and hopefully fresh perspective on certain matters. Everybody has his own, unique writing style, and hiring someone that can highlight certain ideas that you might have never thought off might actually attract more readers to your site. Nevertheless, make sure you find a decent, reliable, and committed writer if you want things to work out smoothly.
3. Save Time and Money
Most people believe that outsourcing means that you will have to spend a lot of money on things you do not necessarily need, but this is not entirely true. Think about it this way: there are many great freelancing platforms out there, from which you can hire great writers, at reasonable prices. Freelancers are usually more dedicated to their projects as they will directly impact their working portfolio. In addition to this, having a great writer work for you mightactually attract important readers to your blog, might increase conversion rates and in the end, affect the overall sales (considering that you are trying to sell something).
4. No More Writer’s Blockage
As a writer, I have often found myself in a very uncomfortable predicament. I had no idea what I should write, or how. This happens to many bloggers, especially those who write a lot of content each and every day. Writer’s blockage is one of the most unfortunate things that can happen, and if it is not overcome it can mean the complete abandonment of a site. I have seen it happen many times, but luckily for you, hiring a freelance writer might help you with the problem, because it means that you will no longer have to create content day in and day out. You can lay back, and write only when you are feeling inspired, while your employee takes care of the rest.
5. An Expert’s OpinionAs I mentioned earlier, there are numerous freelancing platforms that you can use in order to find capable employees. These potential workers are usually specialized in many fields like web-design, social media and so on. It would be amazing if you could hire someone that is an expert in a certain field, because this will mean in depth analysis and content creation on specialized niches that will definitely attract traffic.
All in all, there are many reasons why you should consider outsourcing work, especially if it is something that is not difficult to do. One last piece of advice would be to take your time before hiring someone, and if you have decided to go for a freelancer, make sure to check their portfolio before deciding. Most of the times bloggers hire writers that are not up to the task, and they end up regretting it.
Pauline Groberts is a passionate writer and SEO professional who loves everything related to tech. She has recently started to work together with Guest Post Shop, a company that focuses on high-quality guest-posts and content marketing strategies.